(No ratings yet)

ISBN-10 9780073526195
ISBN-13 9789780073526197
Publication Date 2012-03-02 00:00:00

This book has been found by 1 other people

Dynamics of Mass Communication: Media in Transition

Joseph R Dominick

Vendor Condition Stock Price Binding Availability
Amazon New 8 $113.42 Paperback Available
Amazon New 2 $85.35 Paperback Available
Vendor Condition Stock Price Binding Availability
Amazon Used 55 $34.48 Paperback Available
Amazon Used 14 $4.39 Paperback Available
Vendor Type Length View
Amazon Kindle Edition
Amazon Kindle Edition
Sell my copy of this book to Amazon and get this much trade in value
Rent a copy of this book from Amazon
This book is primarily used in: (0 votes)

Nobody else has voted, be the first!

Product Description

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Amazon Reviews